Mistletoe By Aastha Bahl Designer NOT

Mistletoe By Aastha Bahl Designer NOT

Aastha Bahl remembers looking at people and then later describing their clothes to her mother right down to the minutest detail. This inherent love for fashion along with a formal degree from NIFT gave her the wings to fly high. She interned with Rina Dhaka while in college and upon graduation, worked with designers Shantanu-Nikhil and then Aki Narula. Having an entrepreneurial streak, she decided to venture into new territories with her brand ‘Mistletoe’. The brand, started in 2004, identifies with the women of today – strong, feminine, independent, modern and chic. The approach is simple, yet classy and trendy with attention to detail, fit, silhouette, styling and finishing. “My collections are usually high on detail, be it prints, textures etc. I like to keep the silhouettes simple and flattering. We experiment with different print and color combinations, color blocking, paneling etc.”, elaborates Bahl.

  • Graduated from the National Institute of Fashion Technology, New Delhi in 2002.
  • Selected for the prestigious Lakme Fashion Week as an emerging designer in the year 2008, where she presented her debut collection ‘Breakfast at Tiffany’s Revisited’.
  • Audrey Hepburn was her muse for this collection.

The vibrant woman describes her journey in the fashion world as eventful and full of ups and downs. “But nonetheless budding designers should not lose hope”, she says,” Work hard and be aware about the market. It is very important to have good PR skills and Business acumen”.

Bahl herself is not one to sit back and bask in newfound glory. A kidswear line as well as an accessory line is what are keeping the designer busy.

‘Mistletoe’ currently retails at stores like Pink, Lemon Tree, Ogaan, Ebony, and Barefoot in New Delhi, Mumbai, Hyderabad, Chandigarh and Ludhiana.

You can get Aastha at : 

Shradha Designs, B-148, Okhla Industrial Area

Phase-1, New Delhi: 110020

Web : http://www.mistletoe.in

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