Men find long, wavy locks the sexiest hair style on a woman, according to a new poll.
The feminine look, sported by X-Factor judge Cheryl Cole and TV presenter Kelly Brook came top with a staggering 43 per cent of men voting it their sexiest hairdo.
'Friends' actress Jennifer Aniston's long straight do came second followed by the classic short bob, seen on Umbrella singer Rihanna.
Longwave: Cheryl Cole, left, has the sexiest locks, according to a recent poll of men, while Victoria Beckham's short crop is way down the list of favoured styles
Straight mid-length styles, similar to Radio One host Fearne Cotton and Gwyneth Paltrow came fourth while the pixie crop, famously sported by Victoria Beckham finished the top five.
Karen Moore, of TRESemmé Philips hair appliances, said: "Hair is such a defining part of a woman's appearance.
Jennifer Aniston's long straight do came second in a poll of the sexiest haircuts, while Rihanna's classic bob was deemed the third sexiext haircut by men
"Long hair is traditionally strongly linked to femininity which we're sure is the reason that almost half of men have singled out this long, thick, wavy hair as their number one sexiest style.
"Despite men choosing long, natural looking wavy hair as their top style, most women would have to create this style using styling tools as not many are naturally blessed with these lovely locks.
Men prefer Gwyneth Paltrow's mid-length straight style to Victoria Beckham's pixie crop, but they prefer Posh's crop to Katie Holmes's bowl haircut, right
"It's interesting to see that men still favour the traditional stereotypical looks for women, with long hair coming out on top despite the massive popularity of shorter styles like the Pob (as Victoria Beckham's bob came to be known, an amalgamation of Posh and bob) and Agyness Deyn style crops with women."
Surprisingly though, men claim to prefer the natural look when it comes to styling, with more than a third saying they hate it when women have perfectly groomed hair.
Men also appeared to have a strong preference for shiny hair - with 72% billing it as sexy over hair without gloss.
Karen Moore added: "While men strongly favour the soft, natural, touchable styles over smarter, groomed looks, little do they know that these long luscious curls and straight sleek styles are often the ones which take the most effort to achieve.
"Women everywhere rely on the innovation of hair dryers, straighteners and tongs as well as styling products to get these effects.
"Men should be grateful that new technology means creating these styles is easier than ever compared to years gone by - otherwise they could be waiting much longer for their other halves to get ready!"
Girls should also take note when styling their do, not to overdo the styling products as 79 per cent of guys admitted to loving running their fingers through ladies' locks.
This could explain why half of guys also said they like girls who wear their hair down rather than in a smart up-do.
Other styles to feature in the poll, of 3,000 guys, was the bowl cut, recently worn by Katie Holmes, and the 1960s beehive, seen on actress and model Brigitte Bardot.
The poll also discovered that 80 per cent of blokes reckon you can tell a lot about a girl from her hair style, but 18 per cent admitted they rarely notice if a girl changes her locks.
And a quarter would never be brave enough to give an honest opinion of a new hairstyle.