Stories: MANGO LOVES FASHION BLOGGERS

Stories: MANGO LOVES FASHION BLOGGERS

"Mango loves fashion bloggers" is the name of the new project launched by the Spanish clothing retailer. With the aim to give bloggers around the world an opportunity to prove their styling skills, Mango preselected 7 talented fashionistas to take part in the two-stage contest: The American Nathalie Suarez (natalieoffduty.blogspot.com), the Italian Chiara Ferragni (www.theblondesalad.com), the Mexican Andy Torres (www.stylescrapbook.com), the English Poppy Dinsey (wiwt.com), the Spanish Silvia Garcia (www.bartabacmode.com), the Swede Lina Söderström (linadimoda.freshnet.se) and the French blogger Denni Elias (thechicmuse.blogspot.com). Mango
‘Mango Loves Fashion Bloggers’ project
For the first part, the latter are going to create two outfits which Mango fans on Facebook and Twitter will then decide between. The winner, to be announced around April 1st, will receive a cheque of 5,000 euros for a charity of her choice. As of now, people can go to Mango's website to vote for their favourite look (direct link).

As for the 2nd stage, each blogger will be invited to a “shopping night” organised by Mango in their respective countries. They will be filmed whilst giving styling tips to clients and once again, based on the videos, their performance will be judged by thousands of fans. This time, the lucky winner will receive a 20,000 euro cash prize and will become Mango’s new It Girl for the Autumn/Winter 2011 season, appearing on the brand’s catalogues and websites.

Mango
The seven bloggers, posing for the first stage of the contest
With this new "Mango loves fashion bloggers" project, the Spanish retailer is pampering the world’s bloggers. This strategy is definitely a lot different from that of its biggest Spanish competitor Inditex (Zara, Berschka, etc.), who drew the wrath of bloggers after being accused of plagiarising their photos. One thing is for sure: these bloggers have become an absolute "must" for fashion brands, given the amount of collaborations and partnerships of all kinds to have emerged in the last few seasons (La Redoute, H&M, André, Pimkie, among others).

Copyright © 2018 FashionNetwork.com All rights reserved.

Stories: MANGO LOVES FASHION BLOGGERS 71
Mango puts bloggers head-to-head - News : Retail 511295)
Stories: MANGO LOVES FASHION BLOGGERS 14
Mango liebt Modeblogger. - Mango Loves Fashion Bloggers
Stories: MANGO LOVES FASHION BLOGGERS 68
Mango lancia una competizione per blogger - Notizie
Stories: MANGO LOVES FASHION BLOGGERS 58
NEW ONLINE CONTEST : Mango loves bloggers VLOGS
Stories: MANGO LOVES FASHION BLOGGERS 99
Ilovefashionbloggers - Home Facebook
Stories: MANGO LOVES FASHION BLOGGERS 38
MANGO LOVES FASHION BLOGGERS - m
Stories: MANGO LOVES FASHION BLOGGERS 49
Stories: MANGO LOVES FASHION BLOGGERS 80
Stories: MANGO LOVES FASHION BLOGGERS 16
Stories: MANGO LOVES FASHION BLOGGERS 96
Stories: MANGO LOVES FASHION BLOGGERS 72
Stories: MANGO LOVES FASHION BLOGGERS 31
Stories: MANGO LOVES FASHION BLOGGERS 98
Stories: MANGO LOVES FASHION BLOGGERS 30
Stories: MANGO LOVES FASHION BLOGGERS 3
Stories: MANGO LOVES FASHION BLOGGERS 69